Don't Be Afraid Of The Dark trailer analysis.

We have been looking at he Don't Be Afraid Of the dark trailer.

The first 48 seconds of the trailer is a black screen and a voice, this is to build up tension, and when the screen shows the film title, its intended to shock the viewer. the text showing the movie name are made of out clips of screaming people, this forces you to read the title and view the clips simultaneously which builds a new level of fear. Each scene fades in and out of black, with short clips, the clips do not give much away, but only strike fear. The scenes also show children, which are supposedly said to be more psychic than adults, and the vulnerability of a child helps set a frightening scene.

Between 1:17 and 1:28 the child is crawling underneath a duvet, which signifies safety and comfort, the dark scenes of the child crawling and the camera angles builds tension, and fades in and out of different duvet scenes. All of the scenes in the trailer are filmed in a dark light which adds a sense of morbidity, and the earlier clips are filmed in the night time rain, scary houses, and other traditionally horror movie settings, this fools you to believe that when the girl is under the duvet she is safe, and there is a brighter lighting, however she is not safe.

The text at the end of the trailer is bold and the background is foggy, with the text and background black and bold, this creates an eerie viewing, with eerie noise between each screen. there is no viewing of any monster, or culprit until the end with the girl scene, this builds up thinking its not that scary, until the girl is safe, then the shock hits.The scenes are all relatively general 'the dusty haunted mansion', and 'dark lighted vulnerable mother, protecting her child' which are template scenes for this kind of movie. The establishing shot is the black screen with the horrifying voice, this is very effective and is unusual and something I haven't seen before for such a long period of time, which is 48 seconds.