Helplessness: The experience of helplessness is one of the most uncomfortable things the audience can offer, an inability to react and help yourself, everyone can relate to helplessness, and it gives the audience satisfaction when the victim overcomes the odds, however in many horror films this does not happen
Urgency: A sense of urgency keeps the audience in suspense, and is a gripping and stressful for the audience, the audience feels part of the storyline.
Pressure: suspense and tension, the tension builds, peaks, then releases, the audience is kept on edge.
Intensity: Both good and bad, heightens awareness and causes characters to enjoy life. The audience feels a sense of reality, though it usually is just another level of the film that is they 'eye of the storm'.
Rhythm: a rhythm of intensity building and falling, creates a rhythm to an eventual higher intensity until it is at its peak, adds random attacks and eats away at our intensity.
Release: when our tension is released, and the viewers world is returned to normal, then tension is lowered, and the audience feels at ease and a resolution is sought.
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